🔗 Share this article

Users will soon have a updated setting that permits them to lessen the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a surge in AI-generated material, fueled by recent AI video creators.

AI Content on Other Platforms

Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this material is classified as “AI slop”, a phrase for inferior, factory-style content that is typically nonsensical or bizarre.

Our research shows that many people enjoy content created using AI tools, from AI artwork to informative clips, and we want to give people the option to increase or decrease of that, depending on their own preferences,” stated a spokesperson.

AI on the Platform

TikTok disclosed that there are currently 1.3bn videos on its app identified as artificially created. Overall, in excess of 100 million media items are submitted to the service each day, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the level of AI content they see by accessing the content preference setting in the platform and selecting AI-made media. Further subjects that currently be controlled under the tool encompass news, fashion, cosmetics, and dance.

Content Labeling and Policies

TikTok’s rules mandate users to identify convincing AI-made content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its community policies.

Furthermore, the service will henceforth attach an artificially created label to content produced via its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is intended to help prevent users from trying to evade the disclosure requirement.

Responsible AI Funding

The platform is also introducing a $2 million awareness program for experts and institutions to produce learning resources about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching programming and robotics.

Content Safety Approach

The platform has justified its content review process, following controversy over plans to make redundant hundreds of review team members in Britain. TikTok is set to reduce hundreds of positions in its user protection department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by people. The company reported a significant reduction in shocking and graphic content handled by human moderators over the previous year due to reliance on its AI tools.

We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is why a extensive automated help is really helping us process content quickly.”